Budweiser has once again captured hearts with its 2025 Super Bowl commercial, “First Delivery.” This year’s ad brings back a young Clydesdale colt, marking the first time in over a decade that a colt has been featured in one of the brand’s iconic Super Bowl commercials. The story follows the journey of a determined young colt eager to prove itself among the seasoned Budweiser Clydesdales. The commercial opens with the colt watching as the older horses prepare for an important delivery. Though still young and untested, the colt is filled with ambition, dreaming of the day it can take part in the tradition. As the team pulls a wagon loaded with Budweiser kegs, an unexpected moment changes everything—a keg slips off and tumbles onto the road. Seeing an opportunity, the colt instinctively takes action, setting off on a journey to retrieve the lost cargo.
The path is not easy. The colt navigates rough terrain, pushing forward with determination through open fields, muddy trails, and challenging obstacles. Its youthful energy is tested, but it refuses to give up. With unwavering spirit, the colt finally catches up to the team, proudly delivering the keg and proving that it belongs alongside the legendary Clydesdales. Directed by Henry Alex Rubin and created by FCB New York, this commercial is more than just an advertisement—it is a story of perseverance, dedication, and tradition. Budweiser’s Clydesdale commercials have long been known for their emotional depth, and this year’s ad continues that legacy. The return of the colt brings a fresh yet nostalgic feel, reminding viewers of the power of hard work and resilience.
To celebrate the new commercial, Budweiser is bringing the Clydesdales to New Orleans, the host city of Super Bowl LIX, where fans will have the chance to see the famous horses in person. This experience adds another layer to the excitement surrounding the ad, allowing people to connect with Budweiser’s iconic symbols in real life. As one of the most highly anticipated commercials of the Super Bowl, “First Delivery” is already generating buzz ahead of the big game. The Super Bowl, scheduled for February 9 at the Caesars Superdome, is expected to draw over 120 million viewers, making it the perfect stage for Budweiser to showcase its signature storytelling.
With ad slots selling for record-breaking prices, Budweiser’s latest addition to its long-running tradition stands out by focusing on an uplifting and heartfelt story. Budweiser’s Clydesdale commercials have always been about more than just beer—they tell stories that capture the essence of dedication, teamwork, and spirit. The return of the colt in “First Delivery” carries on that tradition, delivering a message of perseverance that will resonate with audiences long after the game is over.